Registering for Amazon Ads is simple, especially if you already have an Amazon account. Follow these steps to get your account set up and ready to go.

Step 1: Determine Your Account Type

To advertise on Amazon, you need an account that’s eligible for advertising. The type of account depends on what you’re promoting:

• Amazon Seller Account (Seller Central): For third-party sellers who sell products directly to customers on Amazon. This is the most common option for small businesses and individual sellers.
• Amazon Vendor Account (Vendor Central): For first-party sellers who sell products to Amazon, which then sells them to customers. This is typically by invitation only.
• Amazon Customer Account: If you’re not selling products on Amazon (e.g., promoting a book or external website), you can use a regular Amazon account for certain ad types like Sponsored Ads or Amazon DSP.
• Brand-Registered Account: To use Sponsored Brands or Stores, you need a Professional Seller account enrolled in the Amazon Brand Registry.

If you don’t have a Seller or Vendor account, don’t worry! You can sign up for a Seller account during the process, or use an existing Amazon account for non-product ads. For most beginners, a Seller Central account is the way to go.

Step 2: Gather Required Information

Before you start, have these details ready to make registration smooth:

• Business Information: Your business name, address, and contact details.
• Tax Information: A valid tax ID (e.g., EIN for U.S. businesses or GST/PAN for India).
• Bank Account Details: An active bank account for receiving payments from sales (if selling on Amazon).
• Credit Card: For paying ad costs.
• Valid ID: For account verification (e.g., passport or driver’s license).
• Email and Phone Number: For account setup and verification via OTP (one-time password).

If you’re registering as a seller, you’ll also need to decide between an Individual Plan ($0.99 per sale, no ads access) or a Professional Plan ($39.99/month, includes ads and advanced tools). Choose the Professional Plan if you plan to advertise.

Step 3: Visit the Amazon Ads Registration Page

Head to the official Amazon Ads website at advertising.amazon.com. Click the “Register” or “Sign Up” button to start the process. You’ll be prompted to select your country and what you’re advertising:

• Products sold on Amazon: Choose this if you’re a seller or vendor promoting products listed on Amazon.
• Products not sold on Amazon: Select this if you’re advertising a book, app, or external website.

Step 4: Sign In or Create an Amazon Account

You’ll need to sign in with an existing Amazon account or create a new one:

• If you have an Amazon account: Use your existing email and password (e.g., the one you use for shopping or Seller Central). This is the easiest option.
• If you don’t have an account: Click “Create New Account” and enter your email, phone number, and a password. Amazon will send an OTP to verify your contact details.

Step 5: Set Up a Seller Account (If Needed)

If you’re selling products on Amazon and don’t have a Seller Central account, you’ll need to create one. Here’s how:

1. Go to sell.amazon.com or sellercentral.amazon.com and click “Start Selling.”
2. Sign in with your Amazon account or create a new one.
3. Provide your business details:
   • Business name and address (must match your tax documents).
   • Tax ID (e.g., EIN, GST, or PAN).
   • Bank account and routing number for payouts.
   • Credit card for account fees.
4. Verify your identity by uploading a valid ID and completing phone or text verification.
5. Choose your selling plan: Select the Professional Plan ($39.99/month) to access Amazon Ads and advanced tools.

Amazon typically verifies accounts within 24 hours, but double-check your information to avoid delays. Once approved, you’re ready to advertise

Step 6: Access the Amazon Ads Console

After signing in or setting up your Seller/Vendor account, return to advertising.amazon.com and sign in. You’ll land in the Amazon Ads console, where you can create and manage campaigns. If you’re a Seller, you can also access Ads tools from the “Advertising” section in Seller Central.

Step 7: Choose Your Advertising Option

Depending on your account type, you’ll have access to different ad products:

• Sponsored Products: Promote individual products in search results (available to Sellers and Vendors).
• Sponsored Brands: Showcase your brand and multiple products (requires Brand Registry).
• Sponsored Display: Retarget shoppers on and off Amazon (available to Sellers, Vendors, and Brand-Registered accounts).
• Amazon DSP: Advanced display and video ads (requires a minimum spend of $50,000 USD and is best for larger businesses).

For beginners, start with Sponsored Products—it’s simple and effective. If you’re brand-registered, consider setting up a free Amazon Store to complement your ads.

Step 8: Create Your First Campaign

Once registered, you’re ready to launch your first ad! Here’s a quick overview:

1. In the Ads console, click “Create Campaign” and select your ad type (e.g., Sponsored Products).
2. Set a daily budget (e.g., $10) and choose automatic or manual targeting.
3. Add products to promote and select keywords (e.g., “wireless earbuds”).
4. Set bids (how much you’ll pay per click, e.g., $0.50).
5. Launch your campaign and monitor performance in the Ads console.

Check out Amazon’s Getting Started Guide for Sponsored Ads for detailed tips.