What an Amazon Advertising Agency Does for You?

August 14, 2025

So, what exactly do you get when you hire an Amazon advertising agency in 2025? Here’s the rundown on their top services:

1. Mastering Amazon PPC

PPC in Amazon (Pay-Per-Click) is where most sellers start. These ads—like Sponsored Products or Sponsored Brands—only charge you when someone clicks. An Amazon PPC agency nails this by:

Digging up keywords that match what shoppers are searching for.
Fine-tuning bids to keep your Amazon advertising cost in check.
Watching your campaigns like a hawk to cut out waste.
Trying different ad designs to see what clicks (literally!).

A killer PPC campaign doesn’t just drive sales—it can also boost your product’s ranking, so more people find it without ads.

2. Rocking Amazon DSP

Want to reach people even when they’re not on Amazon? That’s where Amazon DSP agency services come in. DSP (Demand-Side Platform) lets you run display, video, or audio ads on Amazon’s sites (like IMDb) and other websites. It’s less about instant sales and more about getting your brand out there.

An agency uses Amazon DSP to:

Zero in on the right crowd based on their shopping habits.
Remind people who checked out your products to come back.
Send traffic to your Amazon listings or your own website.

In 2025, DSP is a game-changer for brands wanting to make a splash across multiple channels.

3. Obsessing Over Amazon Advertising Optimization

Optimization is like tuning up a car—it makes everything run smoother. Amazon advertising optimization means tweaking your campaigns to get the best results, including:

Keyword Magic: Picking winners and ditching duds to avoid pointless clicks.
Listing Glow-Ups: Making your titles, descriptions, and images irresistible.
Bid Smarts: Adjusting bids to stay in the sweet spot of cost and visibility.
Campaign Clean-Up: Sorting ads by product or goal for clearer results.

Agencies use Amazon’s data tools (and their own secret sauce) to make these changes based on hard facts, not guesses.

4. Handling Amazon Advertising Management

Keeping campaigns on track takes effort. Amazon advertising management covers:

Setting up ads the right way from the start.
Spreading your budget across different ad types.
Checking stats like clicks, sales, and impressions.
Fixing hiccups, like ads that aren’t showing up enough.

Agencies mix tech (like automation) with human know-how to keep things humming along.

5. Breaking Down the Numbers

You can’t improve what you don’t measure. Agencies give you clear reports on how your ads are doing—think clicks, sales, and how much you’re earning versus spending. These insights help you see what’s working and plan your next move, so your Amazon advertising cost always feels worth it.